![]() Physical constraints limit touch controls such that there are only two paths forward: “Tap to Shazam,” or drag the ‘My Music’ tab up from the bottom, where it peeks out just enough to signify its availability. A minimalist UI utilizes more than 75% of available screen real-estate to highlight a single affordance. Sticking in the DC universe, we can look at one of the most prominent examples in history with "Batman Begins" taking in $358 million only for "The Dark Knight" to swoop in three years later and make $1 billion globally.On launch, users are immediately guided by strong constraints and signifiers. ![]() Look at "John Wick: Chapter 2," which built on a similar type of buzz that swelled up after the first movie quietly did decent business but found a huge audience after the fact, leading the sequel earning $171 million, more than double the first movie's $76 million take. Every indication points to "Fury of the Gods" grossing more than the first movie did, assuming it doesn't have to go up against a movie like "Avatar 2." That, coupled with the recent string of acclaimed DC movies such as "Joker," "The Suicide Squad," and "The Batman" could push interest for the sequel to another level. A lot of people found it after it left theaters, no doubt encouraged to by those who did see it. While it is not an easy thing to quantify, "Shazam!" is a movie that seemed to garner a much larger fanbase than its box office would seem to imply. in the right release window - which is all the more reason not to waste it by smashing it against the brick wall of "Avatar 2." The original "Shazam!" did well, and "Fury of the Gods" could easily be another solid hit for Warner Bros. ![]() Will it be that both "Avatar 2" and "Shazam! Fury of the Gods" kneecap each other on some level, resulting in lower-than-expected returns for both movies? Or will it be that "Shazam!" drowns Cameron's wake, resulting in a relative disaster for a sequel to a surprise hit? Not to naysay here but there is virtually no chance that "Shazam! Fury of the Gods" comes out of this fight better off than the "Avatar" sequel. Something will give and the result will not be good for someone, most likely Warner Bros. ![]() No, "Avatar 2" is not a superhero film but it's poised to perform like one, and if we've learned anything it's that it's going to be very hard to expect there to be room for two huge blockbusters on the same weekend. Even if the sequel makes less than half of what its predecessor made, we're looking at an absolutely massive hit that should easily sail to well over $1 billion at the global box office.Įvery studio moved well out of the way of "The Batman," leaving absolutely nothing in its path for a full three weeks, which is a problem in itself, but the main point is that nobody wants to risk having another big-budget movie flop in competing with a big superhero. Twitter is a bubble, and people all around the world are probably going to line up to see what Cameron has cooked up after all this time. To that end, even if Film Twitter would have you believe that nobody cares about "Avatar 2," every bit of available hard data would indicate that is incorrect. Imagine what a wide re-release could do in anticipation of Cameron's long-awaited sequel. "Avatar" managed to make nearly $60 million in China alone last year with a simple re-release. It even lost the crown to "Avengers: Endgame" for a little bit but then was able to steal that crow right back thanks to a very successful re-release in China last year, where "Avatar" nabbed another $57.7 million.Īnd that really just illustrates the point here. Sure, some people wonder who might care about this movie 13 years removed from the original, but let us never forget that "Avatar" remains the highest-grossing movie of all time with $2.84 billion at the global box office. Poor James Cameron must be shaking in his boots right now.Īny jokes aside, let's be very clear about one thing "Avatar 2" is absolutely going to dominate at the box office.
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